How Storytelling Leaders Create Customer Engagement

Stories are and always have been a powerful medium, a dramatic and compelling way for people to pass along experiences.  Stories make facts, or at least our perceptions of them, come alive. Stories such as when someone in our network describes in exacting detail the service she received at a restaurant or with a bank, often makes us want to try the service  or stay far away from the provider. The power of the customer told and re-told story can spread like wildfire via 140 characters on twitter, a viral video on YouTube or the click of a mouse to launch a campaign for or against a brand or a business.